Styles and conventions of music video

There are multiply styles of music videos that artist make the four that I will be going over is:

• ·         Concert
• ·         Animation
• ·         Intertextuality
• ·         Narrative

I will be giving and expiations about all of them and a example of a music video for each bullet point

Concert

A video that express a concert style video is Swedish House Mafia- Don’t You Worry Child ft. John Martin. This video was filmed in there last tour. When you listen to the music video you can hear the crowed screaming for them to come on stages and at the end clapping and screaming of the stage. This style of video is a live concert one because a performance video has not got a crowed and this video music video has a crowd of thousands of people this video is not a as live style either because a as live video has a set up crowed for the camera and the don’t you worry child video was filmed live with a real crowd. Some artist use a concert video because there two reasons they wanted to get the fans involved in the video and the other reason is if they are breaking up the band to do solo work they want to say thank you to here fans for supporting them thought out  because Swedish House Mafia were breaking up they wanted to say thank you and near to the end they said “Thank you for coming out today we just want to say thank you for your support” I think as this was there last song together it was a good idea to put fans in the video. In the video the DJ’s were hardly in the music video on when they did the over the shoulder shot over all 3 DJ’S. I liked this video because one they were one of my favorite artists and two the music video was outstanding. The conventions for a dance concert video are flashing lights, the people screaming, people jumping and camera angles. In the video when the beat starts to pick up for the first time at 1:30 the beat starts to pick up and the lights are flashing faster and faster but at 2:07 the beat starts to go slower and the jumping of the audience starts to get in to slow motion this shows that the music video was in sync with the beat and did work very well 

High camera angle All 3 DJ'S looking down upon the fans

Animation

The next style of a music video I’ll be talking about animation an animation video can be a stop animation video made out of images and an animation video can be a cartoon one for example kanye west – heartless this video was a about a break up he went through and he wanted to express his feelings and made his love life to a rap song. This style of a music video can show more meaning that and IRL video (in real life) because artist can show there messages and exaggerate more. Working with a animation video isn't easy but you can add shots in that would take longer for IRL videos for example at 58 seconds kanye west is standing out of the ex-girlfriend’s home looking down upon on him but the camera was placed looking above to her. He says “ lost soul to a women so heartless” and in the video he kept on showing the ex-girlfriend as a ghost figure because he went from being brown to blue. The conventions for animation video are to have bright colors and low camera angles, in a rap animation video the conventions is a girl like the Kanye west song. through out the music video there have been high camera angles showing that hes being looked down by everyone and his girlfriend for example at 0:29 the angle is high showing hes being looked down 

The top right shot is the shot from the video 58 seconds

Narrative

A narrative music video is when the artist is in the song but stays in a different character for example usher – Climax is a good example because he’s acting as a man who is having a fear with a married women during the video there were many scenes when he stayed in character like at 1.33 he stayed in his character to protect his partner and shot her husband then at 2:10 there’s a scene when he and she were both running away. Though out the video the camera angle is always on him because he’s one of the main actors in this video. There is multiple scenes when he’s in the car. There’s one action shot when he pulls the gun out and walks in the house. The types of shots that they use in the video are a close up when he’s in the car because this is showing how serious he is about the women and to show his expression. The impact to the audience is a meaningful one because he wanted to send a message to the public and in an interview he said “when a relationship hits its climax keep trying”. Having a narrative video was ,meaning he wanted there to be meaning behind the story and have a strong impact on the audience I think he reached his goal because the video itself has over a million views and was number one in multiple country’s. The conventions an narrative video is a message that the artist is trying to give to their audience and the story is mostly about relationships. 

Usher

Intertextuality

Intertextuality is a type of music video this type is when a artist make a music video in a same way as a movie scene for example I Can Transform Ya- Chris Brown nearly thought out the video there we scene that would remind people of  the film franchise Transformers this video its self was based on the movie and even in the lyrics the artist would always refer to the movie the main reference he gave was “I can transform Ya like optimums prime” Because transformers was about cars transforming in to large robots the artist picked fast but small car for him to transform in and out to. The video as I said has May scene where they transform to there even a scene when text transformed in to the featuring artist. Though out the video they would always enter and exit the scene by transforming to their original human form. This was a good example because in the whole duration of the music video he kept referring to the film and there entrance and exit to the scene was to transform like the film. The conventions for a interxtuality music video is having a song based on any type of media and media text refers to another

At 0. 40 when he says i can transform ya he transfors from a car in to a human.

In the song the artist shows a fire truck that changes in to a human and refers to optimums prime because optimums prime transforms in to a truck 

Intertextuality- Parody 

a parody is a video when is mocking another type of media or a person but sometimes the artist who makes the parody have a deeper meaning or highlight things that show realism. a good example of a parody is Eminem- We Made You. the video that Eminem made is a good example because through out the song he was mocking other artist and actors for example he first mocked Jessica Simpson because she is very skinny they picked a women that is not skinny like her and made her eat a "Big Mac" there is also multiple scene in the video when a group of people are mocking a awarding winning show star trek. in the video near to the end he mentions Blake Williams and Amy whine house because the dated when he was hocking both they were both in jail also after that scene Blake Williams was dancing like the were in jail house rock. at 0:10 seconds in the parody he calls out jessica simpson and she comes up on the screen and makes fun out of her

Jail House Rock 

Interpretative 

a video that interpenetrates the visual directly on to a story that makes the lyrics. a good example of interpretation is Kanye west all on the lights this is because in the chorus the group says "all on the light" and in text form the words come up on the screen also he has i hold my head and hes holding his head they things kanye says when he raping its in the background or hes doing it him self. through out the video he would always say ghetto university and a girl standing in front of the university. "cop- lights, flash lights, spot lights" when kanye would say that for a second there would be flashing lights and a spot light on him standing on a car.
the conventions for this music video is standing i one are rapping or sinning , a bout a girl or daughter and something to go the police is in the video for example the "cop car"

"cop cars"

Surrealism/ abstract

I surreal and abstract is a video that has special effects to make it look good and a video that you would not expect to that a certain clip or image in the music video.  A good example of a surreal and abstract music video is Katy Perry- E.T. ft. Kanye West. This video is abstract because through out the video Katy turns in to a alien and in the music video there is a abstract background of the solar system. A abstract music video refers to something that you wouldn’t think would happen for example in this video Kane west inside the robot rapping. Near to the end of the robot the robot turns in to a man and they both walk away. The conventions for this video is a abstract back ground and something in the video that refers to something that is not real e.g. a alien  

 Interpretative

Interpretative is a music video that interprets the visual directly in to a story that makes the lyrics a good example of interpretative is Bad Meets Evil- Fast Lane ft. Eminem, Royce Da 5’9 this music video is good example because the artist are rapping but there hand actions are linked to the animations on the screen for example “1 gallon car” they showed a cartoon car and both artist going in there through out the video there was the lyrics on the screen. For this video there hand actions were very important because the action tell the story. This video is also linked to animation because all the lyrics were animated and the transitions. The conventions for this video is rapping about girls talk about money and having cars in the video.

Impressionist

A impressionist music video is that has imagery that matches the mood and place of the song but does not match the lyrics a good example of this is Snow Patrol- Open Your Eyes this is a good example because it does match the pace of the beat and does match the mood but the video is of someone driving on a road speeding up as the beat speeds up. This is a very good example because one it does not match the lyrics and two because the lyrics is about a relationship and they still focus on the road .The conventions for this style is about a relationship and a video that does not match the lyrics