The purpose of a music video, what is a music video and what’s it for?
A music video is if for entertainment purposes but can be sold on albums or singles. A music video is mostly for entertainment for the public and can be made for streaming sites such as YouTube, twitch, VEVO.
- To promote a new music release
- To create a visual representation of an artist
- To extend the play-ability of and provide additional income from a song
- To create synergy with other media sector
- To be art in their own right
To create synergy with other media sector
Since music was aired on television artist are making music videos which have their own interruption to their song. Some artists make a music video for a good cause such as charity (children in need). Artists make videos to promote awareness for a product or to promote the album or single. Artist such as Don Diablo made a song for the new Batman game and released it a week before the game it’s self-came out. This video shows the game and the artist himself. By making this video with known DJ batman origins was promoted by the DJ and spinning records on YouTube and VEVO. The artist interpreted in his own way and how he thinks audio should sound. This music video benefits the audience because one it advertises "Batman Origins", Two its entertaining and make the audience stay to see who wins the fight Batman or Death stroke. Starting from 0:03 it shows the Batman logo and the game logo. Then from 0:008 is when both Batman and Death stroke start to fight and that's when the beat drops to sync the fight. Also at 1:47 when theirs a 123 beat they start to flash scene from the game its self to the DJ himself. Overall in the music video there is advertisement of the game and awareness of the DJ. As you can see in the music video the artist refers to bat man in the music video as the song was based on the game Batman Atkham asylum at 0.02 right from the start there is the game logo showing the video and song is based and synced to that. During the most of the music video the video consists of cinematic based on the game apart from some scene that when back and showed the artist at 3:30. The advantages to make a music video have synergy in it is that the music video its self is getting promoted by the game in this case and that the song is getting much more views that that means more of an income for the artist
To create a visual representation of an artist
The visual representation is where an artist has a unique presence to the audience. A good example is J. Cole with his song crooked smile ft. TLC. This song is a good representation of an artist because the artist himself used to sell drugs and knew how bad it was to him and his family. The song was based on a true story of a farther doing drugs and caused his daughter to get shot. J. Cole used different types of camera angle such as a close up of him crying because his daughter in the video died. At minuet 4.21 the video has a over the shoulder shot over the main police officer this is because the police officer lost his daughter the same way as J. Cole. This video is a good representation because it sends a message to people who do drugs at minuet 5.29 he typed the message he wanted to get across “Please reconsider your war on drugs". I think that the song and the music video itself is sending a message to the audiences benefiting them because the message is when times is hard with your family don't give up and stay on the right side and not take the wrong path. The advantages to this is its helping people that have a interest in music and gives them a message is take on board for the future but the disadvantages to this is people may take it the wrong way and think this is what the artist has done in the past to provide for there family.
To promote a new music release
Since music was aired on television artist are making music videos which have their own interruption to their song. Artist use streaming websites such as YouTube and VEVO to publish their music video and use social media sites such as twitter and Facebook but a lot or artist use twitter more because the “tweet” out there music video link. Artist use these sites to raise awareness of new album or singles coming out. Sometimes a video release can become an event its self. For example when Michael Jackson released Thriller people stayed awake till midnight to watch the video. The video its self-got millions of views in 5 minuets. At 00.24 he drives in to the camera shot in a car and acting like its a film with a couple stranded with the car broken down. However before that happen at a film like title scene came up. Then at 04.25 is when the song its self starts but the when the song ends theirs going to be more acting like a there in a film. This benefits the audiences because its for there on entertainment and a event like this would never happen again from a artist like Michael Jackson. The advantages of this is that the audience is getting hyped up for the release and cant wait to view it so that mean that the artist would get more income however people may get board of waiting so they give up
To extend the play-ability of and provide additional income from a song
After releasing a
music video artist try and stay in the public eye to gain more views on music
channels and streaming websites such as YouTube. Some artist put their music
video on YouTube with a advert at the start giving them 10p-20p of revenue for
every view. VEVO earn revenue of £3.5k- £42.1k a month from linking the main
channel to the other artist VEVO accounts. They make up to £42.1k- £505.8k. A
good example of “play-ability” is Daft Punk- Get lucky ft., Pharrell Williams.
This song was played worldwide on streaming sites. Music channels. The song its
self was a hit but the song did start repeat its self because music channels
such as MTV would play the song a lot of times in a day and people would change
the channel because they may of heard it before and don’t want to hear again.
The song Daft Punk went to number one and was a hut worldwide because “Get
lucky” was there come back song to the music industry .for their official video
they have an advertisement at the start to get a profit from YouTube and there
record deal company. It is true that the song was repetitive but it was a hit none the less and was repeating on radios for over 2 months.When i say repetitive i mean like the lyrics in the song at 2:40 all they said for 20 seconds is "up all night to get lucky" the lyrics its self were very repeetivie with there lyrics through out the song
To be art in their own right
“Let’s take it
back to straight hip-hop”- Eminem- Brezerk
Art of their own is how the artist interruption their own song in
to their music video. For example Eminem’s song Berserk at the start of the
video he says “Let’s take it back to straight hip-hop”.
After he said the quote he made his video look like an old Hip Hop music video.
In the video there is multiply scene of an old song saying “everybody let yourself
go”. At the start of the video he comes in with a boom box and put a tape in
the player after the boon box is placed he starts to walk away with a bigger
boom box for the back ground. From 0:26 is when he starts to bring in the olden effect in and with them types of video it makes the audience think because if that's what the artist thinks about the song and interpenetrate it like that in the video who would you?
now days artist use fashion to express there emotions and what they think art is for example Lady Ga Ga uses art in all of her music videos she express the song in her clothing and what she thinks is the meaning of the music video. The song by Lady Ga Ga Applause is one of the best songs that explores art in fashion because through out the video she has multiple clothing from 0.02 - 0.07 there is 5-4 costume changes all that have a different look between them. I think she also uses fashion to match the mood and to add entertainment to the video for example at 0:14 you wouldn't think that she would be in a hat with a green coat sinning 
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